Service Website Redesign
Built around the business problem.
The website redesign balances visual impact with practical conversion. Large project imagery gives the brand room to breathe, while service information and enquiry actions stay concise and easy to find.
What needed to change.
The previous site did not reflect the quality of the service. Portfolio imagery was constrained by generic layouts, service pages repeated similar text and visitors had to work too hard to understand how to begin a project. The mobile experience also reduced the impact of the visual work.
Strategy before decoration.
We simplified the information architecture and gave each page one primary role. The homepage establishes positioning, service pages answer practical buying questions and project pages provide proof. Mobile layouts were designed deliberately rather than treated as a reduced version of desktop.
Designed to work, not just look good.
The redesign includes a stronger hero, editorial project layouts, concise service sections, responsive navigation, purposeful calls to action, enquiry routing and consistent business email presentation. Reusable components make future content easier to add without breaking the visual system.
Clearer journeys. Better touchpoints.
Visitors can understand the business quickly, explore relevant work and reach an enquiry without moving through unnecessary pages. Images remain prominent on smaller screens, while content hierarchy makes longer pages easy to scan.
Work that moves the business forward.
The digital presence now matches the quality of the service more closely and gives marketing activity a stronger destination. The structure is easier to maintain and supports future portfolio growth without requiring a redesign for every new project.
